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This is a partial audit of Caddie Wheel. Get a full audit of any eCommerce page for just $99.
1. Links and their surrounding context should accurately represent the target destination and provide a clear call to action

This link text is a bit too unique to work, users will have no idea about what they'll find on this page, and so will mostly probably ignore it.

Users who do click will likely be disappointed, since the only users you can talk to seem to live in Quebec. Though the offer may be interesting, most golfers golfers don't live in Quebec, and so it will be irrelevant.

What I recommend is changing this link to something like "Testimonials" or "See it in action". I would add quotes from customers at the top of that page. I'd also feature any explainer videos you have on that page as well. Only then, as the last element on that page would I show show the "see it in person" booking feature.

Best Practices

Good links give users a clear idea of what to expect when they click. Users look at both the link's label text as well as the context in which the link appears to form an expectation of the content they will encounter on the destination page. UX pros call this "information scent."

When links are ambiguous, users become hesitant to click. Unclear links confuse all users, and actively fail users who would are looking for the information or features on the other side of the link. Not ideal.

Similar issues can arise when links are clear, but inaccurately represent their destinations. In this instance, people who click through to the other side with a clear expectation are frustrated when they don't find the information or features they were expecting.

Effort: Medium

Impact: High

2. On sites with limited inventory, consider listing individual items in local navigation

Since the site is primarily focused on selling a single product, I'd remove the Shop dropdown and replace it with a Buy Now button that's styled differently—read: more attention grabbing—than the other links in the header.

I don't know about your customers and their use cases, but consider not linking the Bracket Kits category page (currently in the Shop dropdown) in the header at all. You can link them from the Caddie Wheel product page for people who want to purchase the kit separately.

Best Practices

For smaller sites with more limited inventory, it may be possible to use local navigation to let users navigate between specific products.

Linking to individual products in the menu communicates to users that the site offers a limited inventory, which helps them understand your site more immediately.

Effort: Very Low

Impact: High

3. Keep visitors focused on the primary actions you want them to take

Your header is valuable real estate. Adding social icons gives users more information to take in and make decisions about. The paradox of choice is that when you present a user with more options, sometimes you end up making it harder to make any decision at all.

Keep social links in the footer of the site. If you want to get more people to check out your social feeds, create a module that features content from your social presences, and embed it on your pages. That way you give people a sense of what they can expect from following your account, motivating them to click through.

Effort: Very Low

Impact: Medium

There are 6 more recommendations to improve this design.

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