Homepage
This callout is outdated, and a lot of the teas have unbelievable sale pricing—way more than 10% off. Remove the banner or update it to be more accurate.
Effort: Very Low
Impact: Very High
New customers often rely on the global navigation to learn about a brand when they encounter it for the first time. A well-organized set of links makes it easier for users to identify what you carry, and how they might find a particular item.
Having only one navigation category for purchasing makes it more difficult for users to locate product categories and navigate the site. A single top-level navigation link, such as Shop or Shop By Category, does not tell the user anything about the types of products sold on the site and forces them to interact with the menu to simply learn what is available.
In some cases, users overlook single Shop links. A single link is much less noticeable than a global menu that exposes many product categories.
Effort: Very Low
Impact: Medium
Since you're selling a single type of product primarily—teas that improve your skin—you should focus as much as you can on the homepage about explaining those benefits in clear, user-oriented language.
This three-column section here is a prime candidate for rewriting.
New visitors landing on the home page aren't likely to know enough about your product yet to care about a 10% discount—they don't even know the price yet!
The mailing list isn't product related, so not relevant at this stage.
Certified organic isn't bad, but I bet there is a more compelling product benefit you could feature here.
Promotional items appearing on the homepage shape people’s perceptions of what the site offers. Promotional items can work against the site’s interests if a potential customer mistakenly concludes that the site doesn’t have merchandise of interest.
The homepage also needs to not distract with other less-relevant information such as social media channels, new locations, sales, customer service information, etc.
Effort: Low
Impact: High
