Homepage - First Round Revisions
Most sites put the cart in the right-most position of the header. Adhering to similar practices as other sites reduces the cognitive burden you place on visitors to your site.
Effort: Very Low
Impact: Low
Black text on this highly saturated purple background isn't readable.
When text contrasts poorly with its background, it makes reading more difficult, especially for people with low vision. The same goes for icons and situations where highlighting is used to draw attention (such as the hover effects on links).
You can normally tell when an element contrasts enough from its background just by eyeballing it.
Technically, in order to pass the Web Content Accessibility Guidelines (WCAG) guidelines, text must have a contrast ratio of at least 4.5:1, except for larger text, which can use a 3:1 contrast ratio. You can use an online contrast checker to be certain your text meets standards.
Effort: Very Low
Impact: Low
Instead of "Shopping Cart", try "Cart."
If the wishlist feature isn't likely to be used frequently, remove it from the site entirely. Otherwise, rename it to "Wishlist"
Effort: Very Low
Impact: Very Low
