Homepage
The headline and subheadline copy here should be more concrete. Let other parts of the site do the brand storytelling. People first arriving on your site need to understand what you're selling and what makes it special.
What sets your jewelry apart? How can you make people feel confident about purchasing pieces sight-unseen online? Is it hand crafted by an expert artisan? Is it all pure gold and high quality gemstones?
Imagine objections a visitor just learning about your brand might have, and try to write copy that addresses that concern immediately with a concrete, tangible benefit.
Headlines should be focused on the user, rather than the company. When a reader immediately recognizes a message as relevant, it's significantly more engaging.
By clearly outlining what the reader stands to gain, or why they might care, a headline becomes a powerful tool to capture attention and prompt action.
Shifting from a company-centric view ("Subscribe to our emails") to a user-centric one ("Unlock Exclusive Tips and Deals"), effectively communicates the direct impact on the reader's life or interests. This strategy not only attracts the reader's interest but also fosters a connection, increasing the likelihood of engagement and positive response.
Effort: Low
Impact: High
The look and feel of these images and videos in the hero are good. However, they do not feature the products you sell prominently enough. The images in the lower part of the hero should be zoomed in significantly more on the jewelry. The video at the top of the page should showcase jewelry immediately, and throughout the video.
Users need to have an immediate understanding of what the site sells. The homepage should introduce users to products and product categories available on the site.
Effort: Medium
Impact: High
This button gets lost in the background of the image here.
It's essential for important interactive elements on a website, like buttons and links, to stand out and be clearly recognizable as clickable. When interactive elements are easily identifiable as such, it reduces user frustration and encourages use of the features or engagement with the content you've invested in on behalf of your customers.
Effort: Very Low
Impact: Medium
