Product Page

There's a padding issue at the top of the page—the product title feels crammed against the header. Small detail, easy fix, but it contributes to the overall feeling that this page wasn't given much design attention.

There's no breadcrumb trail on this PDP, which is a missed opportunity for navigation. Shopify's default (Home > Collection > Product) is better than nothing, but richer breadcrumbs (Men's > Long Sleeves > Whiskey Dyed) help users understand where they are in the catalog and jump to related collections. On mobile, you'd want to abbreviate—drop "Home" (the logo handles that) and possibly the most granular level. But on desktop, a full trail aids both navigation and SEO.

The zoom button exists, but it's tucked in the lower right corner, below the fold on many laptops. For a product where the design details are the product, that's a miss. Options to consider: move the zoom icon to the upper right: closer to the action and more visible. Or, on desktop, replace the carousel with a vertical, scrollable column of all images—let users scroll through naturally and click any image to zoom. This removes the ambiguity of "does clicking navigate the carousel or zoom?" and puts all the imagery in view without hunting.

This callout appears prominently on the PDP, but $250 is a high bar for most shoppers. At $50/shirt, that's five items—not impossible, but not an impulse either. If the threshold is non-negotiable (shipping from Hawaii is expensive), consider reframing it: "Only $X away from free shipping" feels more achievable than a flat $250 statement. And if most customers don't hit that threshold, the callout may actually discourage rather than motivate.

The free shipping message is the only trust signal in the buy box. But you have more to work with: the Lifetime Happiness Guarantee is a strong differentiator and should be visible here, not (just) buried in the footer. If this product is part of the Show Aloha collection, a subtle nod to the charitable giving could add meaning. Stack a few USPs to build confidence right where the purchase decision happens.

The product description mentions some genuinely compelling details: dyed with real whiskey, 100% combed ring-spun cotton, environmentally friendly water-based inks, printed in the USA. These are differentiators! But they're tucked inside a collapsed accordion with low-contrast text that most shoppers won't click. Consider pulling a few key bullet points above the fold.

There's a sticky header that appears on scroll with an "Add to Cart" option—but it's a plain white bar at the top of the screen that barely registers. On a page this short, the sticky cart isn't critical, but if you're going to have one, make it visible. A slightly bolder background color and a different location—probably down lower where someone's eyes are when they're scrolling down—would help it serve its purpose.

The "Complete the Look" and "You Might Also Like" carousels use a different implementation than the homepage—you can't click-and-drag to scroll, only use the arrows. This inconsistency creates a subtle friction: users learn one interaction pattern and then it doesn't work. Pick one carousel behavior and apply it everywhere.

I'm looking at a Moonshine/bootlegger themed shirt, and "You Might Also Like" is showing me Colorado flag shirts and a Vail ski design. The thematic connection isn't obvious. Better recommendation logic—whether by design theme, dye color, or purchase patterns—could make this section useful.

Related to the breadcrumbs comment above, this product probably belongs to multiple collections: Long Sleeves, Whiskey Dyed, maybe a theme like "Americana" or "Drinking." Below the fold—after "You Might Also Like"—there's an opportunity to surface those collections explicitly. Something like "Explore more Whiskey Dyed shirts" or "See all Long Sleeves" keeps interested browsers engaged rather than bouncing back to nav or search.

The bones are fine—clear product image showing good photography, prominent size selector, visible ATC. But for a brand built on distinctive designs and island vibes, this PDP feels generic. There's no storytelling, no brand personality, no reason to feel like you're buying something special. The product description is decent, but it's hidden in an accordion. The page converts (probably), but it's not selling.